Sunday, February 17, 2008

scary commercials


K fee advertisements

K-fee television advertisements imitate prank flash animations (also known as screamers) intending to scare the viewer. One such TV ad is known as "K-fee Auto".

The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. The camera then pans off the tree, but the car is gone. A zombie with a frightening scream then suddenly pops into the scene, scaring the viewer. The commercial fades to black, showing the slogan: "So wach warst du noch nie." (translated "You've never been so awake") and, after some time, shows the product. In the English version of the ad, the slogan reads "Ever been so wide awake?". These adverts are heavily criticised for their content and many feel that the advert is very uncommercial and upsetting, though it's shocking visual is built to energize the viewers and keep them alert. On some occasions, a warning message is displayed before the advert plays, informing any young children, individuals who are easily scared and people with heart conditions or autism to not view the footage. When this is not shown, it leaves any individual to be decieved.

The K-fee website (also in German) presents this and its other similar TV ads.

On the internet, an alternate ending shows, instead of the product and the slogan, the text: "Now...Go Change Your Shorts And Get Back To Work!" in a different font/size.

Other k fee ads:

In the normal ads, only the zombie and gargoyle are used. In all of the commercials, the same scream is used.

Commercials featuring the gargoyle:

  • Beach - This depicts two lovers on a beach about to kiss, and just as they do, the gargoyle jumps up screaming from the bottom of the screen, blocking the view.
Buddha - This depicts a woman meditating near a buddha statue, when the gargoyle jumps up screaming. His face is so close to the camera that it is out of focus.
  • Golf - A man is shown golfing from far away, when the gargoyle appears upside-down and screams.
  • Beach 2 - This shows a relaxing scene of a boardwalk near a beach, when the gargoyle appears upside-down and screams.

Commercials featuring the zombie:

  • Fishing - This shows a man fishing, and not long afterwards the zombie appears, curiously not looking directly into the camera as he screams.
Yoga - This shows a person practicing yoga on a cliff, when the zombie seemingly appears out of nowhere, screaming. His face is obscured by the dark.

Meadow - A view over a field is shown, a car is driving down the hill, the car disappears, and the camera stops moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams.

Surfing - This is a far away view of a man going to the ocean to go surfing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-Fee Auto.

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